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padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/b2b-vs-b2c-seo-is-there-a-difference/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/B2B-vs.-B2C.png\" width=\"1200\" height=\"600\" title=\"B2B vs. B2C SEO &#8211; Is There A Difference?\" alt=\"B2B vs. B2C SEO &#8211; Is There A Difference?\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">The debate on the differences of the B2B and B2C markets has been expanded to everything that falls beneath the sky – be it sales tactics, customer service, or plain old SEO metrics. 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Narrowing it down to SEO – isn’t the staple objective to rank top and leverage increased traffic in both the cases?</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">Simply put, there is a distinct difference when looking to optimize your SEO efforts for a B2B campaign, as opposed to a B2C campaign. The variances between the SEO campaigns stem from the fundamental differences in the landscape of the two industries.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">This article will guide you through how SEO metrics differ across the two sectors.</p>\n<h1 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">B2B and B2C SEO &#8211; What Is The Difference?</h1>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">The core reason why SEO metrics and best practices differ across the sectors can be traced back to the fundamental dissimilarity in the core goals and objectives.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">Naturally, the B2B consumer cycle is longer, more complex and relies more on the quality of the leads. Contrastingly, B2C businesses emphasize the quality of traffic as the products are generally non-complex and not as cost-intensive as B2B products.</p>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">The User Intent Differs Greatly</h2>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">The goal of SEO is to present information that is relevant and contextual – aligns with user intent. This has been the core reason why <a style=\"font-size: 18px;\" href=\"https://backlinko.com/google-rankbrain-seo\">Google has integrated AI</a> to its search engine algorithm.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">Identifying user intent and serving content that aligns with user intent is a core difference when pitching B2B optimization techniques against those deployed by B2C businesses.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">Typically, the user intent of B2C consumers is to buy something. It can be their need, want, or simple desire. Their intent is simple – purchase as soon as possible.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">However, the user intent of B2B buyers is not purchasing a good or a service – the intent is to solve a problem or an obstacle that is faced by the organization. Their consumer journey starts with their realization that something is hampering the efficiency or productivity of the organization as a whole.</p>\n<h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">What To Do?</h3>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">For B2C businesses, their user intent is defined and clear. Their goal should be to provide as easy and smooth a transition as possible.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">The buyer journey should be simplified, and locating your product should not be hard. As soon as somebody clicks through your link, they should be able to navigate your offering.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">For B2Bs, they need to guide their consumers throughout their consumer journey patiently. Low-intent keywords should be mapped to low-intent content to help educate them about your offering and the problem it efficiently solves.</p>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">Both Sectors Need A Different Keyword Strategy</h2>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">As the cornerstone of SEO, keywords play an important part when it comes to <a style=\"font-size: 18px;\" href=\"https://www.pointvisible.com/blog/seo-metrics-clutter-unscrambled-sorted/\">SEO metrics</a> – regardless of whether it is B2B or B2C.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">However, what keywords will your organization target are chosen after careful consideration. Your offering, your target audience, and the intention of your target audience – all play an important role in ascertaining which keywords you will rank for.</p></div>\n				</div>\n				</div>\n				<div class=\"elementor-element elementor-element-014e13a elementor-widget elementor-widget-image\" data-id=\"014e13a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n				<div class=\"elementor-widget-container\">\n					<div class=\"elementor-image\">\n							<figure class=\"wp-caption\">\n										<img width=\"1024\" height=\"616\" src=\"https://oceanwp.org/wp-content/uploads/2019/07/Picture-3-1024x616.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"//oceanwp.org/wp-content/uploads/2019/07/Picture-3-1024x616.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/07/Picture-3-300x180.jpg 300w, //oceanwp.org/wp-content/uploads/2019/07/Picture-3-768x462.jpg 768w, //oceanwp.org/wp-content/uploads/2019/07/Picture-3.jpg 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />											<figcaption class=\"widget-image-caption wp-caption-text\">https://www.wordtracker.com/search</figcaption>\n										</figure>\n					</div>\n				</div>\n				</div>\n				<div class=\"elementor-element elementor-element-ddd84da elementor-widget elementor-widget-spacer\" data-id=\"ddd84da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n				<div class=\"elementor-widget-container\">\n					<div class=\"elementor-spacer\">\n			<div class=\"elementor-spacer-inner\"></div>\n		</div>\n				</div>\n				</div>\n				<div class=\"elementor-element elementor-element-5b3fabe elementor-widget elementor-widget-text-editor\" data-id=\"5b3fabe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n				<div class=\"elementor-widget-container\">\n					<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, \'Segoe UI\', Roboto, Oxygen-Sans, Ubuntu, Cantarell, \'Helvetica Neue\', sans-serif; font-size: 18px;\">Most B2C organizations are in the business of providing tangible products of various types. From Netflix to McDonald’s to Apple and Nike – all of these companies are B2C.</span></p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">This allows B2C businesses to identify and target keywords that are very specific and demonstrate high-intent. The same cannot be said about a B2B organization.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">Dealing primarily in intangibles, B2B organizations have a hard time differentiating high intent keywords from those that aren’t. The user intent also plays a role in making things difficult as far as keyword targeting is concerned.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">For instance, a user who wants to look into a CRM solution might search for ‘CRM Solution.’ However, given the complexity and sophistication of B2B clients, they might as well search for long-tail queries such as ‘how to integrate CRM faster’ or ‘CRM systems for small businesses.’</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">And given the long sales cycle, someone searching for such queries might not yet be ready to spend money at all. Complicated, isn’t it?</p>\n<h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">How To Target The Right Keywords?</h3>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">The only viable solution to the B2B keyword dilemma remains in conducting thorough research on your target audience’s online behavior, specifically how they search. By investing in the creation of a comprehensive buyer persona, you are likely to find answers to all such questions.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">Talk to your customers, analyze your corporate database, or take suggestions from your sales reps to finalize a near-perfect buyer persona. Once you have ascertained how your target audience searches, you can develop the educational content that complements long tail searches.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">As far as B2C companies are concerned, their keyword strategy should reflect their most important and popular products. Your keywords should revolve around your niche and reflect the brand and style that they are associated with.</p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">For instance, if your business relates to footwear, you could separate products and optimize for keywords such as ‘casual footwear,’ or ‘running sneakers.’ The strategy can branch out even further, including the development of landing pages built around such keywords.</p>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">SEO Metrics And Key Performance Indicators</h2>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 18px; font-style: normal; font-weight: 400;\">While the core SEO objectives for both types of companies remain the same – to increase <a style=\"font-size: 18px;\" href=\"https://oceanwp.org/blog/simple-steps-to-create-a-blog-that-generates-permanent-organic-traffic/\">organic traffic</a> and subsequently, SEO-led revenue. However, both sectors use varying SEO metrics to gauge success.</p></div>\n				</div>\n				</div>\n				<div class=\"elementor-element elementor-element-5ea5ea1 elementor-widget elementor-widget-image\" data-id=\"5ea5ea1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n				<div class=\"elementor-widget-container\">\n					<div class=\"elementor-image\">\n							<figure class=\"wp-caption\">\n										<img width=\"605\" height=\"116\" src=\"https://oceanwp.org/wp-content/uploads/2019/07/Picture-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"//oceanwp.org/wp-content/uploads/2019/07/Picture-2.jpg 605w, //oceanwp.org/wp-content/uploads/2019/07/Picture-2-300x58.jpg 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" />											<figcaption class=\"widget-image-caption wp-caption-text\">https://ahrefs.com/site-explorer</figcaption>\n										</figure>\n					</div>\n				</div>\n				</div>\n				<div class=\"elementor-element elementor-element-4ea33ba elementor-widget elementor-widget-spacer\" data-id=\"4ea33ba\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n				<div class=\"elementor-widget-container\">\n					<div class=\"elementor-spacer\">\n			<div class=\"elementor-spacer-inner\"></div>\n		</div>\n				</div>\n				</div>\n				<div class=\"elementor-element elementor-element-32321c8 elementor-widget elementor-widget-text-editor\" data-id=\"32321c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n				<div class=\"elementor-widget-container\">\n					<div class=\"elementor-text-editor elementor-clearfix\"><p>B2C companies emphasize sales and revenue figures, using SEO metrics, such as sales generated from organic traffic. Continuing the straightforward approach that is the hallmark of B2C arena, the measure of success is how much revenue was the business able to capture over a period of a month, week, or even days.</p><p>However, B2B companies face a longer sales cycle as opposed to B2C organizations. The defining SEO metrics for the B2B atmosphere are the lead quantity and lead quality.</p><p>The difference in measuring SEO success is because the sales cycle for both sectors is poles apart. B2B consumers indulge in a long-paced, considered sale that can take up to months.</p><p>Contrastingly, B2C consumers partake in the short-paced, impulse-led purchase where they often convert at the website itself – without the need for a demo, whitepaper, etc.</p><h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">How To Improve Your SEO Metrics</h3><p>The only way to have positive growth in your SEO metrics as a B2C company is to determine how much of your SEO traffic is converting – and then look for ways to increase that percentage.</p><p>There are various ways to do it. You can tweak your strategy to include higher-intent keywords or split-test on-page elements like your web content and design to see what works best.</p><p>It is different if you work in a B2B atmosphere. B2B conversions occur over a period of time, usually involving sales rep consultation and product demos. As a B2B professional, your focus should be on high quality, qualified leads. Your SEO goal should be to increase the number of high quality leads you to procure through a period of time.</p><h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">The Content Also Differs With The Audience</h2><p>High-quality <a style=\"font-size: 18px;\" href=\"https://oceanwp.org/blog/top-5-tested-content-marketing-tips-to-grow-small-business-in-2019/\">content</a> is a staple element of a successful SEO strategy – regardless if you’re operating in the B2B or B2C atmosphere.</p><p>However, content needs to be tailored to align with your SEO metrics in place. If you belong to the B2C side of the world – your consumers are generally less expensive and therefore denote lower risk.</p><p>For B2C marketers, the content is primarily utilized for brand advertisement and link-building.</p><p>However, B2B organizations experience costly purchases where an entire committee is required to finalize the purchase. Therefore, content for B2B SEO requires to serve multiple purposes – such as brand awareness, education, demand generation, to name a few.</p><h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">How To Curate Content For Both Sectors?</h3><p>When talking content, B2C content should speak directly with the consumer. Let go of any complicated jargon which can confuse your customer and place emphasis on providing details about your offering that are both – concise and clear.</p><p>There is no need to over-explain, as the product is inherently uncomplicated. Your target B2C audience only need relevant information about what they are getting into – and with the plethora of options available to them – the key is to be the first to provide them with relevant information.</p><p>Things function a little differently for B2B companies. Don’t get me wrong – ranking high is a bonus point for almost any and every business. However, B2B companies need to provide their users much more with just ‘enough’ information about the product.</p><p>With an important emphasis on value-based content that educates and guides the buyer throughout their conversion journey, B2B content needs much more sophistication and depth to convert customers.</p><p>It is imperative for B2B companies to be able to produce content that is valuable for both – search engine crawlers and buyers.</p><h1 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">Bottom Line</h1><p>There are considerable differences in how B2B and B2C companies operate, due to the different working environments and the type of target audience they cater to.</p><p>Dealing directly with consumers, B2C SEO has to be very direct and straightforward. In such a cut-throat industry, a moment’s delay can translate into lost chances. This is why B2C companies should keep their content easy to understand and target high-intent keywords.</p><p>B2B companies, however, need to ensure they don’t lose track of the longer sales cycle they operate in. B2B SEO metrics revolve around providing the client with enough information to enable them to make an informed decision.</p><p>While both sectors continue to work alongside the same economic objectives, they also feature massive differences, which have a direct impact on how they conduct their SEO campaigns.</p></div>\n				</div>\n				</div>\n						</div>\n			</div>\n		</div>\n						</div>\n			</div>\n		</section>\n						</div>\n			</div>\n		</div>\n		<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/b2b-vs-b2c-seo-is-there-a-difference/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://oceanwp.org/blog/b2b-vs-b2c-seo-is-there-a-difference/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:61:\"\n		\n		\n				\n				\n		\n				\n\n		\n				\n								\n							\n		\n							\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"7 Tips That Will Improve Your Page Performance\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://oceanwp.org/blog/7-tips-that-will-improve-your-page-performance/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://oceanwp.org/blog/7-tips-that-will-improve-your-page-performance/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Jul 2019 23:27:25 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Introducing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://oceanwp.org/?p=502405\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1310:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/7-tips-that-will-improve-your-page-performance/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/5-ways-to-improve-wordpress-site-performance-01.jpg\" width=\"2500\" height=\"1309\" title=\"7 Tips That Will Improve Your Page Performance\" alt=\"7 Tips That Will Improve Your Page Performance\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">Does your website have a weight problem? Page bloat is becoming a huge issue in cyberspace. Symptoms include slow page loads, decreased page rankings, and unhappy visitors who never return. Fortunately, there&#8217;s a cure for bloated, heavy pages. The following tips will help your website perform well and provide the kind of user experience all [&#8230;]<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/7-tips-that-will-improve-your-page-performance/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Laura Harvsey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:11327:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/7-tips-that-will-improve-your-page-performance/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/5-ways-to-improve-wordpress-site-performance-01.jpg\" width=\"2500\" height=\"1309\" title=\"7 Tips That Will Improve Your Page Performance\" alt=\"7 Tips That Will Improve Your Page Performance\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">\n<p>Does your website have a weight problem? Page bloat is becoming a huge issue in cyberspace. Symptoms include slow page loads, decreased page rankings, and unhappy visitors who never return.</p>\n\n\n\n<p>Fortunately, there&#8217;s a cure for bloated, heavy pages. The following tips will help your website perform well and provide the kind of user experience all site owners and content creators dream about.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>What Causes Page Bloat?</strong></p>\n\n\n\n<p>Occasionally, it can be caused by a technical glitch that generates too many pages. The more pages Google has to analyze, and the lower the content quality, the lower your website will rank in search results.</p>\n\n\n\n<p></p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/page-bloat.png\" alt=\"explaining page bloat\" class=\"wp-image-502419\" srcset=\"//oceanwp.org/wp-content/uploads/2019/07/page-bloat.png 800w, //oceanwp.org/wp-content/uploads/2019/07/page-bloat-300x194.png 300w, //oceanwp.org/wp-content/uploads/2019/07/page-bloat-768x495.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p><strong>Other causes for page bloat are:</strong></p>\n\n\n\n<p>* Excessive coding</p>\n\n\n\n<p>* Too many pages with unoriginal or stale content</p>\n\n\n\n<p>* Content that&#8217;s poorly managed</p>\n\n\n\n<p>* Pages with little traffic</p>\n\n\n\n<p>* Search pages that get indexed accidentally</p>\n\n\n\n<p>Before you fine-tune your website, it&#8217;s important to conduct a thorough analysis. This will help you determine where the biggest issues are occurring so that you can focus your efforts in the right direction. There are several tools available, some of which are free, and they can perform analytics that will tell your where your pages are performing well and where you can improve your metrics.</p>\n\n\n\n<p>For example, Google has a set of<a href=\"https://search.google.com/search-console/about?hl=en&amp;amp;utm_source=wmx&amp;amp;utm_medium=wmx-welcome\"> webmaster tools</a> that are designed to help you improve your content, which will result in more efficient indexing and improve your SERPs (search engine page rank). This is a good option since Google sets the standards for how pages are ranked.</p>\n\n\n\n<p>Other tools that can measure how fast your pages load are Pingdom, WebPage Test, and Web page Analyzer. You should save any reporting to compare results over time and at set intervals. This will help your discover trends that could be affecting site performance.</p>\n\n\n\n<p>As eCommerce and freelancing become more prolific, websites are becoming larger, heavier, and more difficult to manage. These issues also make them more difficult for search engines to index.</p>\n\n\n\n<p>If your website is overweight, there are <a href=\"https://oceanwp.org/blog/wordpress-speed-optimization/\">several fixes that should solve the problem</a>.</p>\n\n\n\n<p style=\"text-align:left\" class=\"has-medium-font-size\"><strong>Resize Visual Media</strong></p>\n\n\n\n<p>More than half of your page weight is likely due to images. This doesn&#8217;t mean that you have to eliminate images from your website. Just resize them to reduce the time it takes your pages to load. Decide how many you really need and remove unnecessary icons, large fonts, video, and photos. You can also reduce the image resolution, create collages rather than uploading individual photos, store all of your video content on a YouTube channel, and experiment with different types of files.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Minify JS and Style Sheets</strong></p>\n\n\n\n<p>Any developer worth their salt knows how to get the same job done with less code. On average, a web page runs 378KB of JavaScript that&#8217;s spread out over 22 files; CSS style sheets are similarly bloated. Each time a browser receives and returns a request, it adds seconds to your page&#8217;s load time.</p>\n\n\n\n<p>You can compress code by limiting the number of unnecessary comments and reduce white space, truncate or combine coding into a single file, creating one for style elements and one for commands. This will reduce the number of HTML requests and streamline web site performance.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Purge Your Databases</strong></p>\n\n\n\n<p>Keeping old or unused themes and plugins not only adds weight to your website, it makes it an easy target for hackers. Disabling won&#8217;t solve the problem. You have to delete old, unused, or obsolete plugins and themes. The same goes for CSS and JS frameworks. Consider it spring cleaning for your website.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Use a Content Delivery Network (CDN)</strong></p>\n\n\n\n<p>Speed relates to how much content you deliver, but it&#8217;s also affected by how far the data needs to travel to reach an end-user. Cloud-based or virtual networks can alleviate some of the problem by allowing global traffic to choose the server closest to their location. You can achieve the same thing automatically by using a CDN. This will distribute your content over different servers in the network that are closer to where the HTTP requests are originating.</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/cdn-explained.png\" alt=\"cdn explained\" class=\"wp-image-502426\" srcset=\"//oceanwp.org/wp-content/uploads/2019/07/cdn-explained.png 800w, //oceanwp.org/wp-content/uploads/2019/07/cdn-explained-300x121.png 300w, //oceanwp.org/wp-content/uploads/2019/07/cdn-explained-768x309.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Enable Caching</strong></p>\n\n\n\n<p>Another way to limit HTTP requests is to <a href=\"https://gtmetrix.com/leverage-browser-caching.html\">enable browser caching</a>. This will allow the entire file to be downloaded at once, keeping the local file in the browser cache until the page is refreshed and an update requested. Generally, the first page will take longer to load than subsequent pages, but you can get around this by changing the page layout and using fewer images, media, and widgets. Simplifying your page layout will also provide visitors with a more satisfying experience, which will also put you in good favor with Google.</p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Re-Evaluate Your Development Style</strong></p>\n\n\n\n<p>Many of these suggestions will lead to leaner web page design, but consider what other bad habits ypou;ve picked up during website or app development that are contributing to the problem. Much like security, performance should be taken into consideration from the start. Should a page that&#8217;s mostly text run more than 2 MB? Overcoding and being too complex are common mistakes when you’re new to web development. It&#8217;s like being a novice writer who uses 10 words to say the same thing that can be conveyed with two or three well-chosen ones.</p>\n\n\n\n<p>Question each asset and decide if it really needs to be there, test your website by accessing it from different locations and types of connections, and conduct performance testing using available testing tools.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Implement a Build Process</strong></p>\n\n\n\n<p>Using an automated tool like Gulp that concatenates CSS style sheets or compresses files for you will make sure that each asset is optimized while you focus on other design features. Once you get your build process app installed and set up, you only have to perform certain redundant tasks once; the automation will minify, compress, and concatenate from there.</p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>A Few Words About Web Hosting</strong></p>\n\n\n\n<p>Optimizing your website to make it leaner and more efficient does more than just raise your profile and online reach. It can also save money on your hosting because you&#8217;ll use fewer resources and be less likely to experience downtime. Just make sure to carefully consider <a href=\"https://oceanwp.org/blog/comparing-free-and-paid-wordpress-hosting/\">your hosting options</a> before you choose a service. </p>\n\n\n\n<p>Not all hosting companies are created the same. Those that offer unlimited hosting should be avoided at all costs. Tracking their performance over many months can help you cut through the marketing fluff and see how they are actually performing. What most typical hosting companies promise in terms of uptime and downtime can differ quite dramatically from their actual performance. <a href=\"https://bestwebhostingaustralia.org\">A 12 month study by Aussie Hosting</a> showed that low to medium tier hosting companies performed almost twice as bad as higher end hosts.<br><br>If you&#8217;re looking to track your own host&#8217;s performance, <a href=\"https://www.pingdom.com/\">Pingdom</a> has a great free solution for simple tracking. </p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/aussiehostingwebhosting-1024x749.png\" alt=\"Aussie Hosting web hosts tracking\" class=\"wp-image-502420\" srcset=\"//oceanwp.org/wp-content/uploads/2019/07/aussiehostingwebhosting.png 1024w, //oceanwp.org/wp-content/uploads/2019/07/aussiehostingwebhosting-300x219.png 300w, //oceanwp.org/wp-content/uploads/2019/07/aussiehostingwebhosting-768x562.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Perhaps you can make do with shared hosting because you don&#8217;t need many resources or you have a static website, such as a blog or online portfolio. Maybe you can cut costs without affecting access or performance with a cloud-based hosting solution. Analyze your needs and choose the hosting package that&#8217;s best for your type of website and future goals. <a href=\"https://dev.to/lauraharvsey/self-hosted-vs-managed-platforms-401b\">Opting for a managed hosting solution</a> will provide a lot of time saving benefits over self managed solutions. </p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Final Thoughts</strong></p>\n\n\n\n<p>You can create content masterpieces, but they&#8217;ll never be seen if you don&#8217;t optimize your website for performance. Using current best practices for design, paired with a hosting company that provides you with the resources you need to display your pages in the best light, will advance your brand and help you attain the kind of traffic that has eluded you in the past.</p>\n<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/7-tips-that-will-improve-your-page-performance/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://oceanwp.org/blog/7-tips-that-will-improve-your-page-performance/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:61:\"\n		\n		\n				\n				\n		\n				\n\n		\n				\n								\n							\n		\n							\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"The 17 Most Common WordPress Mistakes to Avoid\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://oceanwp.org/blog/the-17-most-common-wordpress-mistakes-to-avoid/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"https://oceanwp.org/blog/the-17-most-common-wordpress-mistakes-to-avoid/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 03 Jul 2019 12:54:06 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Introducing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://oceanwp.org/?p=500499\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1243:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/the-17-most-common-wordpress-mistakes-to-avoid/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/mistakes.png\" width=\"1200\" height=\"600\" title=\"The 17 Most Common WordPress Mistakes to Avoid\" alt=\"The 17 Most Common WordPress Mistakes to Avoid\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">If you’ve decided to make your own website, WordPress is one of the best solutions. You may pick a free option or pay for one of the plans. WordPress offers a wide range of opportunities for bloggers, small businesses, freelancers, and online shops. When you begin your path in the world of WordPress, it’s impossible [&#8230;]<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/the-17-most-common-wordpress-mistakes-to-avoid/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John McGill\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8277:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/the-17-most-common-wordpress-mistakes-to-avoid/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/mistakes.png\" width=\"1200\" height=\"600\" title=\"The 17 Most Common WordPress Mistakes to Avoid\" alt=\"The 17 Most Common WordPress Mistakes to Avoid\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">\n<p>\nIf you’ve decided to make\nyour own website, WordPress is one of the best solutions. You may\npick a free option or pay for one of the plans. WordPress offers a\nwide range of opportunities for bloggers, small businesses,\nfreelancers, and online shops.</p>\n\n\n\n<p>\nWhen you begin your path in\nthe world of WordPress, it’s impossible to avoid mistakes unless\nyou act under the guidance of a more experienced user. However, if\nyou want to do everything by yourself, there’s no need to worry.\nThe internet is filled with various guides and tutorials dedicated to\nWordPress. \n</p>\n\n\n\n<p>\nIn this article, you will find\ninformation not about creating your site, but about avoiding common\nmistakes.   \n</p>\n\n\n\n<h4>#1 Choosing the wrong theme  </h4>\n\n\n\n<p>\nPicking an appropriate theme\nfor your future site is one of the biggest challenges that you’ll\nhave to face. First of all, there are thousands of WordPress themes,\nand this selection might be terrifying. Secondly, not all themes\nallow you to use necessary plugins or are adaptable for different\ndevices. We recommend you to consult with an expert or buy themes\nfrom top shops.</p>\n\n\n\n<h4>#2 Using free and pirated themes</h4>\n\n\n\n<p>\nSaving money is tempting, but\nthe price for a “free” theme can be much higher in the long run.\n“Good” people who offer free themes for WordPress might have bad\nintentions: they easily can inject malicious code into your site! If\nyou use these themes, you’ll have to deal with viruses, unwanted\nadvertising, and malware.</p>\n\n\n\n<h4>#3 Applying the default settings  </h4>\n\n\n\n<p>\nUniqueness and style are\nessential for a modern site. If you don’t change the default\nsettings, nothing terrible will happen. But we recommend you look\nthoroughly through the default settings and make them appropriate for\nyour site. Pay attention to the permalink structure, as the standard\none looks like a random collection of numbers and letters.</p>\n\n\n\n<h4>#4 Picking a weak password</h4>\n\n\n\n<p>\nThis rule\nworks for any profile that you create online. However, if someone\nhacks your email or account on <a href=\"https://writingcheap.com/\">cheap\nwriting services</a>,\nit won’t hurt much (as a rule). But if someone hacks your WordPress\naccount, he or she can destroy the result of your hard work in\nseconds! Moreover, criminals may blackmail you\nand\nmake you pay for the safety of your site. It’s better to avoid this\nscenario and pick a reliable password for your WordPress site from\nthe very beginning.</p>\n\n\n\n<h4>#5 Paying a fortune for add-on services </h4>\n\n\n\n<p>\nWhen you start your site, the\nhosting companies offer you numerous add-on services. Don’t jump to\nbuying the extra security tools, additional storage, and emails. You\nalready have everything that you need at the beginning. Later, you\nmay buy these services in case you need them.</p>\n\n\n\n<h4>#6 Installing too many plugins  </h4>\n\n\n\n<p>\nPlugins are great functional\ntools for your site, and you should install as many as possible.\nRight? The answer is NO! Plugins aren’t only functional — they\nslow down your site. The online market is very competitive today. If\nyour customers wait too long for your main page to open, they’ll\nleave for your competitors. Pick the necessary plugins wisely!</p>\n\n\n\n<h4>#7 Neglecting SEO</h4>\n\n\n\n<p>\nYou might have the\nbest-looking site with the best offers and content, But who cares if\nno one can find it? Optimizing your site for search engines is\ninevitable if you want to have readers or clients. If you make your\nproject more attractive for Google, it makes your site more visible\nfor internet users.</p>\n\n\n\n<h4>#8 Forgetting about updates  </h4>\n\n\n\n<p>\nIf an old version of the\nWordPress platform or a plugin or theme works correctly, it doesn’t\nmean that you should ignore updates. In many cases, developers\nprovide updates for security purposes, not just for fixing bugs.\nInstalling them is crucial for the safety of your site and for\ncustomers/readers.</p>\n\n\n\n<h4>#9 Picking the wrong WordPress  </h4>\n\n\n\n<p>\nThere are two WordPresses:\nWordPress.org and WordPress.com. The latter doesn’t give you access\nto all the features. Don’t make this common mistake and start\nworking with WordPress.org!</p>\n\n\n\n<h4> #10 Changing a WordPress theme frequently</h4>\n\n\n\n<p>\nYour site belongs only to you,\nand you may do whatever you want with it. But frequently changing the\ntheme may have a bad impact on your site and brand. Too many themes,\nas well as too many plugins, will slow down the performance of your\npages. Also, people won’t be able to associate your brand with a\nparticular design if you change it every month.</p>\n\n\n\n<h4> #11 Updating the site without a back-up  </h4>\n\n\n\n<p>\nChanges are inevitable, but\nmaking them without a plan B can be risky. Try a new code or any\nother changes via a development copy of your website. In such a\nmanner, you can make any experiments without the danger of losing\nyour original site.</p>\n\n\n\n<h4> #12 Neglecting Google Analytics  </h4>\n\n\n\n<p>\nAnalyzing data is crucial for\nyour business. You won’t be able to develop your site in the right\nway without the information about your audience. Google Analytics\nallows you to track the sources of traffic, interests of your\ntargeted audience, and other important data.</p>\n\n\n\n<h4> #13 Editing a parent theme  </h4>\n\n\n\n<p>\nWhen you create your site, you\npick a parent theme. In case you edit it, all your changes will be\nerased after the update. Neglecting updates isn’t a way out of this\nsituation. Instead, create a child theme and make changes without\nfear of losing them.</p>\n\n\n\n<h4> #14 Ignoring automated back-ups  </h4>\n\n\n\n<p>\nData loss\nis a plague of the 21<sup>st\n</sup>century.\nHackers, accidents, and viruses — the internet is full of dangers.\nHaving automated back-ups is a comfortable way to save your data.\nWordPress offers a range of special plugins for this purpose. Don’t\nkeep your data on the same server as your site. In case of an\naccident, you won’t be able to use your back-up.</p>\n\n\n\n<h4> #15 Not moderating comments</h4>\n\n\n\n<p>\nSpam is a headache for sites\nwith open comments. Moderating is a great practice if you want your\nblog comments to look decent. If you’re expecting an endless flow\nof comments, install an anti-spam plugin.</p>\n\n\n\n<h4>#16 Forgetting about the contact form  </h4>\n\n\n\n<p>\nYou open the main page of the\nsite. You like the product. You want to buy it, but you have no idea\nhow to do it. The absence of a contact form is a typical mistake for\nbeginners. You may attract thousands of people to your site, but they\nwon’t turn into your customers without a comfortable way to contact\nyou.</p>\n\n\n\n<h4>#17 Publishing unedited or incomplete posts</h4>\n\n\n\n<p>\nThis mistake will hurt both\nyour SEO scores and audience. When you publish your post, Google\nstarts the indexation process immediately. But when you make changes\nand publish them later, the indexation may take longer, especially if\nyour site isn’t very popular. In such a way, visitors will see new\ncontent, but Google won’t. And your readers won’t like your\nincomplete posts either.</p>\n\n\n\n<p> WordPress is famous for its intuitive interface and user-friendly options. However, no one is safe from making mistakes, especially at the beginning. But if you’re accurate, you’ll be able to avoid all the common mistakes. Or, at least, some of them.</p>\n<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/the-17-most-common-wordpress-mistakes-to-avoid/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://oceanwp.org/blog/the-17-most-common-wordpress-mistakes-to-avoid/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:61:\"\n		\n		\n				\n				\n		\n				\n\n		\n				\n								\n							\n		\n							\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"9 Excellent Strategies to Get Your Content Read Now\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://oceanwp.org/blog/9-excellent-strategies-to-get-your-content-read-now/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"https://oceanwp.org/blog/9-excellent-strategies-to-get-your-content-read-now/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 03 Jul 2019 12:54:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Introducing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://oceanwp.org/?p=500466\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1256:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/9-excellent-strategies-to-get-your-content-read-now/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/strategy2.png\" width=\"1200\" height=\"600\" title=\"9 Excellent Strategies to Get Your Content Read Now\" alt=\"9 Excellent Strategies to Get Your Content Read Now\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">You create the perfect content on your site, click the “Publish” button, and then sit and wait for the traffic of your site to grow rapidly, right? The only problem is that for some reason it remains the same. After all, the most difficult thing about content marketing is getting people to read your content, [&#8230;]<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/9-excellent-strategies-to-get-your-content-read-now/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John McGill\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6369:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/9-excellent-strategies-to-get-your-content-read-now/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/07/strategy2.png\" width=\"1200\" height=\"600\" title=\"9 Excellent Strategies to Get Your Content Read Now\" alt=\"9 Excellent Strategies to Get Your Content Read Now\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">\n<p>You create the perfect content on\nyour site, click the “Publish” button, and then sit and wait for\nthe traffic of your site to grow rapidly, right? The only problem is\nthat for some reason it remains the same. After all, the most\ndifficult thing about content marketing is getting people to read\nyour content, share it with others, and actively discuss it in the\ncomments. For this reason, most new blogs are not successful. For\nthis reason, we have prepared nine strategies to get your content\nread and shared. \n</p>\n\n\n\n<h2>#1 Show readers they can learn\nsomething</h2>\n\n\n\n<p>Where is the benefit? People like to\nread articles that can teach them something. Use the headline to tell\nreaders what they will learn from reading your article. People pay\nattention to headlines that start with “How to …” and contain\nthe word “List.” Use this idea even if it seems to be unoriginal.\nAlso, if you have specific data to argue your point in the article,\nyou can use it in the headline.</p>\n\n\n\n<h2>#2 Prefer readers to search engines</h2>\n\n\n\n<p>Prefer readers to search engines.\nUsing keywords in headings to optimize a site is a bad idea because\nthe text becomes empty and boring. Write for people, not for search\nengines. If you write about things that are extremely important for\nreaders right now, the chances that it will be read are much greater.</p>\n\n\n\n<h2>#3 Focus on mistakes and curiosity</h2>\n\n\n\n<p>It is human nature to make mistakes,\nso put in your headline that you teach people from your own\nexperience. This can attract a large audience, as popular articles\noften contain the phrase “most common mistakes.” Also, by nature,\npeople are very curious, so write your headline in the form of a\nquestion that will interest potential readers.</p>\n\n\n\n<h2>#4 Do not overload your website with\nsocial networking icons</h2>\n\n\n\n<p>The easiest way to get readers to\nshare your content is to include the “share” buttons directly in\nthe articles. You can use different plugins, such as Sharebar.\nHowever, remember that if your readers have too many options, they\nmay not take advantage of any of them. Stop on three (perhaps even\ntwo) buttons. There is no need to burden your article with an array\nof social network buttons. Choose the ones that your target audience\nmost often uses.</p>\n\n\n\n<h2>#5 Organize contests</h2>\n\n\n\n<p>With fairly simple software, such as\nContest Domination, you can organize various contests and bring in\nmany readers through Facebook without extra advertising costs.\nParticipate in all of this yourself. You must admit that it is ugly\nto live on someone else’s initiative, without offering anything in\nreturn. To successfully promote your content on social networks, you\nmust also be active. For example, repost and retweet posts of other\nusers who do not relate directly to the product or service that you\nare advertising.</p>\n\n\n\n<h2>#6 Collect email addresses</h2>\n\n\n\n<p>Every time users visit your blog,\noffer them a free ebook in exchange for their email address. Then,\nwhen you post new content, you can always notify people on your list.\nThis tactic is quite effective. In addition, remember that\nsubscribers of your blog or site tend to distribute your content in\nsocial networks 3.9 times more often than those who are not\nsubscribed.</p>\n\n\n\n<h2>#7 Focus on quality, not quantity</h2>\n\n\n\n<p>I managed to find out that being\nimmersed in a topic and writing a quality article attracts much more\ntraffic than writing short and superficial content. Complex\ninformation can be made easier to assimilate using infographics. Tell\nstories – if you manage to turn your article into a little story,\nit is much more likely to be shared and discussed. \n</p>\n\n\n\n<h2>#8 Do not let your readers fall\nasleep</h2>\n\n\n\n<p>Do you remember\nthe times when you had to write essays at school? It was hardly a\npleasure, but I bet you don’t remember most of the topics you wrote\non. This happens because the essays were boring, and you were feeling\nsleepy. By the way, if you still need to write boring essays, you can\nget help from an <a href=\"https://anonymous-essay.com/\">anonymous\nessay writer</a>. \n</p>\n\n\n\n<p>Make sure your content is written in\na way that resembles a dialogue. Use the words “you” and “I”\nwhen creating your content, as this will create the illusion of\nimmediate feedback.</p>\n\n\n\n<h2>#9 Be unique and follow the trends</h2>\n\n\n\n<p>Although this advice may sound too\nsimple, this is probably one of the most difficult things. Creating\nunique articles on topics that have not been discussed to death is a\nrather laborious process. But if you manage to write such content,\nconsider that you are a lucky person. Also, one of the easiest ways\nto attract thousands of visitors to your site is to write articles on\n“sharp” topics. Current topics can be found using Google Trends.\nIf you manage to create content on a relevant topic in the first 30\nminutes of it being “in trend,” you will be able to attract many\nreaders.</p>\n\n\n\n<p>Even if you follow all the tips\ndescribed here, it’s not likely that thousands of users will\nimmediately visit your site. However, after three months, you will be\nable to see significant changes in traffic statistics. Content\nmarketing is by no means a short-term investment. Usually it starts\nto pay off after half a year, and sometimes even a year. You just\nneed to believe in success and invest your strength and energy into\nit.</p>\n<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/9-excellent-strategies-to-get-your-content-read-now/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://oceanwp.org/blog/9-excellent-strategies-to-get-your-content-read-now/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:61:\"\n		\n		\n				\n				\n		\n				\n\n		\n				\n								\n							\n		\n							\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"How to Reset a WordPress Website\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://oceanwp.org/blog/how-to-reset-a-wordpress-website/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://oceanwp.org/blog/how-to-reset-a-wordpress-website/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 03 Jul 2019 12:51:34 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Introducing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://oceanwp.org/?p=496266\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1192:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/how-to-reset-a-wordpress-website/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/how-to-reset-wordpress-website.jpg\" width=\"1024\" height=\"512\" title=\"How to Reset a WordPress Website\" alt=\"How to Reset a WordPress Website\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">At times, you may need to reset all the data in your WordPress website and start with a new installation. This gives you a fresh start and you can begin building the website again from scratch. What Does Resetting a WordPress Website Mean? When you reset a WordPress website, it deletes all the data that [&#8230;]<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/how-to-reset-a-wordpress-website/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Safwana\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16725:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/how-to-reset-a-wordpress-website/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/how-to-reset-wordpress-website.jpg\" width=\"1024\" height=\"512\" title=\"How to Reset a WordPress Website\" alt=\"How to Reset a WordPress Website\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">\n<p>At times, you may need to reset all the data in your WordPress website and start with a new installation. This gives you a fresh start and you can begin building the website again from scratch.</p>\n\n\n\n<h2><strong>What Does Resetting a WordPress Website Mean?</strong></h2>\n\n\n\n<p>When you reset a WordPress website, it deletes all the data that is currently present on the website and sets it back as though it is a new installation.</p>\n\n\n\n<p>Before resetting the website, you need to understand what are the data that makes up WordPress. This will bring more clarity on what happens under the hood in order for the reset to go smoothly and as intended.</p>\n\n\n\n<p>First, WordPress contains data in the database. All the posts, pages, comments, their corresponding details, different settings, etc. of the website are stored in the database of the website. Resetting the WordPress website essentially means wiping out of all of the data in the database, since it will wipe out all the settings that you have in the website and you will only have the default settings in there.</p>\n\n\n\n<p>The other data that your WordPress website will is the theme, plugins, and media files. These can be found in the wp-uploads folder. The theme files are stored in the ‘themes’ folder, the plugins in the ‘plugins’ folder and the media files that you have uploaded to the site in the ‘uploads’ folder.</p>\n\n\n\n<p>Also note, some of the data of your WordPress website may even be stored in a third-party service that you might have used on your website.</p>\n\n\n\n<h2>What is the Need of Resetting a WordPress Site?</h2>\n\n\n\n<p>It’s not very often that someone will need to reset a WordPress website. But it’s not something unheard of either. Below are some of the scenarios that require resetting of a WordPress website to its initial state.</p>\n\n\n\n<p><strong>Rebuild a website from scratch</strong> &#8211; If you want to scrap all that you have in your current website and create something new, you can do that without needing another installation. After a reset of the website, you will have a new clean foundation to build up the site to create something new.</p>\n\n\n\n<p><strong>Restore from a test installation </strong>&#8211; When you are done testing a website and you do not need the data in the website any longer, or want to create another test environment with a new installation, you can go for a WordPress reset.</p>\n\n\n\n<p><strong>When you want to restore a backup of the site</strong> &#8211; when something goes wrong in your website and you want to restore the entire website from backup, you may have to reset the website and then roll back to the previous state by restoring the backup.</p>\n\n\n\n<p>WordPress by default does not have this option where you can roll everything back to the initial default state. But there are ways that you can reset WordPress and of course there are plugins that can help you do it.</p>\n\n\n\n<p>What is the advantage of having a reset over creating another fresh installation? Depending on the requirement of the website owner, it may depend whether or not a reset is the best way to go, but it’s certainly faster and easier than removing all of the data on your WordPress website manually or doing a fresh WordPress installation.</p>\n\n\n\n<p>Now that we have covered the basics, let’s dive into the details on how we can reset a WordPress website.</p>\n\n\n\n<p>We will be discussing three different ways in which we can reset the data.</p>\n\n\n\n<ol><li>Manually</li><li>Using WP-CLI</li><li>Using a plugin</li></ol>\n\n\n\n<h2>Manually Resetting WordPress</h2>\n\n\n\n<p>Before you go ahead and reset your entire website, you should take a back up of the website so that if in case anything goes wrong you can always roll back to your previous state.</p>\n\n\n\n<p>Let’s see the steps involved in resetting WordPress manually. </p>\n\n\n\n<ol><li>Delete the database</li><li>Create a new database</li><li>Remove unwanted files</li><li>Run WordPress installation again</li></ol>\n\n\n\n<p>For a live website, you can do this easily by the cPanel of your hosting provider.&nbsp;</p>\n\n\n\n<h3><strong>1-Delete the Database</strong></h3>\n\n\n\n<p>From the cPanel, go to the <strong>Databases</strong> section of the cPanel. </p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/cpanel-mysql-databases-1024x248.png\" alt=\"\" class=\"wp-image-496272\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/cpanel-mysql-databases-1024x248.png 1024w, //oceanwp.org/wp-content/uploads/2019/06/cpanel-mysql-databases-300x73.png 300w, //oceanwp.org/wp-content/uploads/2019/06/cpanel-mysql-databases-768x186.png 768w, //oceanwp.org/wp-content/uploads/2019/06/cpanel-mysql-databases.png 1028w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Next, from the Database list, find the right database to your WordPress website. Take a note of the name of the database. Then click on the delete button from the actions.</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/delete-wp-database-1024x114.png\" alt=\"\" class=\"wp-image-496273\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/delete-wp-database-1024x114.png 1024w, //oceanwp.org/wp-content/uploads/2019/06/delete-wp-database-300x33.png 300w, //oceanwp.org/wp-content/uploads/2019/06/delete-wp-database-768x86.png 768w, //oceanwp.org/wp-content/uploads/2019/06/delete-wp-database.png 1049w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Now that you have deleted the WordPress website, do not access your website just yet. Without a database, you will not be able to access your website. So, we need to move on to the next step.</p>\n\n\n\n<h3>2 &#8211; <strong>Create a new Database</strong></h3>\n\n\n\n<p>After deleting the old database, create a new one from the same screen on the cPanel. Go to the Create New Database section, and enter the name of the database. Enter the same name as the old database.</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/create-new-database.png\" alt=\"\" class=\"wp-image-496279\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/create-new-database.png 751w, //oceanwp.org/wp-content/uploads/2019/06/create-new-database-300x88.png 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" /></figure>\n\n\n\n<p>Next, you need to Add a user to the newly created database. Try to use the same username and password to the new database. </p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/add-user-to-database.png\" alt=\"\" class=\"wp-image-496288\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/add-user-to-database.png 880w, //oceanwp.org/wp-content/uploads/2019/06/add-user-to-database-300x93.png 300w, //oceanwp.org/wp-content/uploads/2019/06/add-user-to-database-768x238.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" /></figure>\n\n\n\n<p>If you have lost your username and password, you can get if from the<em> wp-config</em> file from your FTP. Login to your FTP, then access the wp-config file from your website’s public_html folder. You can edit/view the file from your FTP program or download the file.</p>\n\n\n\n<p>From this file, all you need is the old database username and password. You can find them under <em>MySQL Settings</em> in the file.</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/wp-config-mysql-settings.jpg\" alt=\"\" class=\"wp-image-496291\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/wp-config-mysql-settings.jpg 566w, //oceanwp.org/wp-content/uploads/2019/06/wp-config-mysql-settings-300x103.jpg 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" /></figure>\n\n\n\n<p>After you get the username and password of the old database, you can now go ahead and create a new one.</p>\n\n\n\n<h3>3 &#8211; <strong>Remove the unwanted files</strong></h3>\n\n\n\n<p>After deleting the database, you have only deleted the posts, pages, comments, custom tables, all the settings of the website. The rest of the data like the themes, plugins, and the upload files are stored separately in the <em>wp-content</em> folder, remember?</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/wp-contents.png\" alt=\"\" class=\"wp-image-496292\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/wp-contents.png 418w, //oceanwp.org/wp-content/uploads/2019/06/wp-contents-300x71.png 300w\" sizes=\"(max-width: 418px) 100vw, 418px\" /></figure></div>\n\n\n\n<p>So, to manually delete them, from your FTP go to the website root folder in public_html. From the wp-contents folder, delete the folders that you want to delete except the <em>themes</em> folder. In the themes folder, delete the themes that you want to delete and only keep any of the default WordPress themes like <strong>Twenty Seventeen</strong>.&nbsp;<br></p>\n\n\n\n<h3>4 &#8211; <strong>Run the WordPress installation Again</strong></h3>\n\n\n\n<p>After you have successfully reset the WordPress website, you will need to run the installation again. For this, you need to append the <em>/wp-admin/install.php </em>on the address bar of your browser. This will <a href=\"https://www.wpfloor.com/wordpress-setup/\">run the installation</a> and you may need to enter a few settings and admin username and password.</p>\n\n\n\n<p>Now you have a fresh new installation of your WordPress website and you can now work on your new website afresh.</p>\n\n\n\n<p>Now all this may seem a lot of work to do for resetting a website, especially when there are plugins that help you to accomplish the task in a click of a button. But manual reset of WordPress makes you understand the inner workings of WordPress and what lies beneath the surface.</p>\n\n\n\n<h2><strong>Resetting Using WP-CLI</strong></h2>\n\n\n\n<p>If you are a developer, then you must be using <a rel=\"noreferrer noopener\" aria-label=\"WP-CLI (opens in a new tab)\" href=\"https://wp-cli.org/\" target=\"_blank\">WP-CLI</a> in your development. And if you are not a developer and you are not aware of it, WP-CLI is a tool that enables to interact with your WordPress website using the command line via SSH (Secure Shel) access.</p>\n\n\n\n<p>Using WP-CLI, you can reset the WordPress site using the command <strong><em>wp db reset</em></strong>. That’s it, and you will have the database reset and you are left with only the default settings of the WordPress website.&nbsp;</p>\n\n\n\n<p>But using WP-CLI you will only be resetting the database, for the rest of the data like the themes, plugins, and the media uploads, you will have to reset them manually.</p>\n\n\n\n<h2>Resetting WordPress Using a Plugin</h2>\n\n\n\n<p>There are plugins that can help you reset a WordPress website. When searching for type in the keyword ‘reset’ and you will be shown a bunch of plugins that can help you with your task.</p>\n\n\n\n<p>In this article, I will be using the <a href=\"https://wpreset.com/\">WP Reset</a> plugin. The plugin has got 100,000+ active installations at the time of writing this article and also has got decent reviews.</p>\n\n\n\n<p>It is to keep in mind that the resetting process cannot be reversed. So, only proceed if you are sure since you will not be getting any of these data back. If you think you might regret the decision, keep a backup of your website.</p>\n\n\n\n<p>Follow the steps to reset your WordPress website using WPReset.</p>\n\n\n\n<p>First, install and Activate WPReset. Go the Plugins page on your website. Click on Add New and search for WPReset or type in the keyword ‘reset’.</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/wp-reset-install.png\" alt=\"\" class=\"wp-image-496296\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/wp-reset-install.png 625w, //oceanwp.org/wp-content/uploads/2019/06/wp-reset-install-300x143.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" /></figure>\n\n\n\n<p>Next, install and activate the plugin. After successful activation, you will able to WPReset under the <strong>Tools</strong> menu. </p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/wpreset-path.png\" alt=\"\" class=\"wp-image-496297\"/></figure></div>\n\n\n\n<p>On the WP Reset page, you will able to see multiple tabs. The first one being the <strong>Reset</strong> tab.</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/wpreset-page.png\" alt=\"\" class=\"wp-image-496298\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/wpreset-page.png 554w, //oceanwp.org/wp-content/uploads/2019/06/wpreset-page-214x300.png 214w\" sizes=\"(max-width: 554px) 100vw, 554px\" /></figure></div>\n\n\n\n<p>On the Reset tab, first, you are presented with the warning that must read before proceeding with the reset process.</p>\n\n\n\n<p>Then there is a Post-reset action section where you get to select what happens after the reset process has been completed.</p>\n\n\n\n<p>There are three options where you get to decide whether you want to reactivate the current theme, reactivate the WP Reset plugin, and reactivate all the plugins that are currently active.</p>\n\n\n\n<p>Next is the reset section.&nbsp;</p>\n\n\n\n<p>From here, you will need to enter the word ‘reset’ before clicking on the Reset WordPress button. This is one of the fail-safe mechanisms in place since the reset process wipes out all of the data and is an irreversible process. After clicking on the Reset WordPress button, you will be asked to confirm the action again and then the reset process will begin.</p>\n\n\n\n<p>After clicking on reset, the plugin will delete the database including the custom tables. The themes, plugins, and the media uploads will stay intact.</p>\n\n\n\n<p>If you want to delete the rest of the data, the plugin gives you a one-click solution for that as well. For that, you have to move to the second tab in the WP Reset plugin page.</p>\n\n\n\n<p>The second tab on the plugin page is the Tools tab. From this tab, you have the options that give you more control over the data that is to be removed from the website installation.</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/wpreset-tools-tab.png\" alt=\"\" class=\"wp-image-496299\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/wpreset-tools-tab.png 542w, //oceanwp.org/wp-content/uploads/2019/06/wpreset-tools-tab-209x300.png 209w\" sizes=\"(max-width: 542px) 100vw, 542px\" /></figure>\n\n\n\n<p>On the third, you have the DB snapshots where you can take the snapshots of the database at that instance. </p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/wpreset-db-snapshots.png\" alt=\"\" class=\"wp-image-496302\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/wpreset-db-snapshots.png 542w, //oceanwp.org/wp-content/uploads/2019/06/wpreset-db-snapshots-234x300.png 234w\" sizes=\"(max-width: 542px) 100vw, 542px\" /></figure>\n\n\n\n<p>Next is the collection tab, which at the time of writing is under development and the last tab includes support information.</p>\n\n\n\n<p>According to the developers of the plugin, there is a lot more in store for the plugin in the future.&nbsp;</p>\n\n\n\n<p>&#8211; Plugins &amp; Themes Collections &#8211; people will be able to create their own collections so they can install their favorite plugins and themes with a single click<br>&#8211; Nuclear Reset &#8211; reset EVERYTHING in one click<br>&#8211; Change WP Version &#8211; you will be able to choose a WP version so once WordPress gets reinstalled automatically, it will use the older version if you wanted to<br>&#8211; WPMU &#8211; the plugin will be completely compatible with WPMU</p>\n\n\n\n<p>That’s something to look out for!</p>\n\n\n\n<p>So there you have it! Now you can successfully reset your WordPress website and get a fresh start.</p>\n<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/how-to-reset-a-wordpress-website/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"https://oceanwp.org/blog/how-to-reset-a-wordpress-website/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:61:\"\n		\n		\n				\n				\n		\n				\n\n		\n				\n								\n							\n		\n							\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"How to Increase Your Blog Traffic – The Easy Way\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://oceanwp.org/blog/how-to-increase-your-blog-traffic-the-easy-way/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"https://oceanwp.org/blog/how-to-increase-your-blog-traffic-the-easy-way/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 29 Jun 2019 21:44:26 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Introducing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://oceanwp.org/?p=495189\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1247:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/how-to-increase-your-blog-traffic-the-easy-way/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/Screenshot_18.png\" width=\"1200\" height=\"600\" title=\"How to Increase Your Blog Traffic – The Easy Way\" alt=\"How to Increase Your Blog Traffic – The Easy Way\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">It is impossible to give a short and concise answer to the question, “How to increase traffic?” because there are many ways to increase it. That is why we decided to prepare for you this material – a convenient cheat sheet with most known methods of extracting traffic. We may have missed something, but in [&#8230;]<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/how-to-increase-your-blog-traffic-the-easy-way/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John McGill\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7275:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/how-to-increase-your-blog-traffic-the-easy-way/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/Screenshot_18.png\" width=\"1200\" height=\"600\" title=\"How to Increase Your Blog Traffic – The Easy Way\" alt=\"How to Increase Your Blog Traffic – The Easy Way\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">\n<p>It is impossible to give a short and\nconcise answer to the question, “How to increase traffic?”\nbecause there are many ways to increase it. That is why we decided to\nprepare for you this material – a convenient cheat sheet with most\nknown methods of extracting traffic. We may have missed something,\nbut in any case, this is one of the most comprehensive articles on\nthis topic, and we hope it will be useful to you.</p>\n\n\n\n<h2>#1 Make your content readable</h2>\n\n\n\n<p>Search engines and users love long\nand complete articles that provide all the information they need. Now\nthe problem is that people have a short attention span. A slight\ndifficulty in reading or understanding will alienate your users, and\nthey will leave without looking at all the useful information that\nyou have offered.</p>\n\n\n\n<p>Making your texts\nreadable is important not only for you as a blog owner, but for those\nwho are faced with academic writing. Readability is an important\nthing if you want to get a good grade. Getting good grades is\nsignificant if you care about your GPA. To learn how good you were\nduring the semester, use a special GPA <a href=\"https://gpalabs.com/college-gpa-calculator/\">calculator</a>.\n\n</p>\n\n\n\n<h2>#2 Focus on semantics</h2>\n\n\n\n<p>Collect the widest possible semantic\ncore. Include all types of search queries there – not only HF, but\nalso MF and LF. Make a competent structure of the site and start\ngradually working out the collected keywords. Sort key phrases\nintelligently. Think first about what words your audience will search\nfor the information they need.</p>\n\n\n\n<h2>#2 Pay attention to organic search\ntraffic</h2>\n\n\n\n<p>Of course, you want to write about\nwhat worries you right now. It could be a hot topic in the industry,\na release of new features, or even just chatter. Do not do this. Try\nasking yourself a simple question: will this article bring me traffic\nin two years? How? In nine out of ten cases, the hot topic will\nquickly lose its “shelf life.” If you can write about topics that\npeople are looking for month after month, and at the same time move\nyour articles to the top of Google search results, then the traffic\nwill not disappear. \n</p>\n\n\n\n<h2>#3 Focus on topics with high\npotential for business</h2>\n\n\n\n<p>Traffic is a useless metric. It means\nalmost nothing to your business. I’ll explain now. You’ve\nprobably heard of HubSpot, one of the largest providers of marketing\nsoftware. Like many similar companies, they have a blog that is\nvisited monthly by millions of readers from Google Search. But can\nyou guess which of their articles brings them the most search\ntraffic?</p>\n\n\n\n<p>If your product is suitable for a\nspecific audience, then the content at the top of the funnel can\nbring more conversions. In addition, a good article can help the\nreader to go from the top of the funnel to the conversion (actually\nbuying) in less than 1000 characters.</p>\n\n\n\n<h2>#4 Focus on the quality, uniqueness,\nand credibility of the content</h2>\n\n\n\n<p>It is very important that you focus\non search traffic and topics which have business potential. But there\nis one last ingredient – great content. If you neglect it, you will\nnot see progress. I, like you, hate such vague, general advice. For\nexample, what is “great content”? Isn’t your content “great”\nyet? And how do you know that it is not?</p>\n\n\n\n<p>It is clear that the criteria for\nquality is subjective. Nevertheless, stick to such parameters:</p>\n\n\n\n<ul><li>\nIt is well written: flawless\n	grammar, understandable structure, and step-by-step descriptions,\n	examples, and so on are provided.\n	</li><li>\nIt is visually attractive: it\n	has a nice design, high-quality images, stylish typography, and so\n	on.\n	</li><li>\nIt solves a problem: how well\n	the content formulates a solution, how deeply it penetrates the\n	problem, and so on.\n</li></ul>\n\n\n\n<p>I know people who do not have enough\npatience to finish reading an article. That is, the author of the\narticle deliberately did not try to keep the attention of the reader.</p>\n\n\n\n<p>Publish materials regularly. It is\ndesirable to publish no less than two times a week. In the absence of\nresults for one or even several months, do not stop, and do not lose\nspeed. It’s going to take some time for blogging to work. Just\naccept it as a fact. Write about what you really understand and what\nreally can be useful to your users.</p>\n\n\n\n<p>Publish content at the same time.\nThis will develop a habit for your audience to read your blog\nregularly, to keep up with updates.</p>\n\n\n\n<h2>#5 Always promote content</h2>\n\n\n\n<p>As a result, you should have content\nthat:</p>\n\n\n\n<ul><li>\nHas high business potential.\n	</li><li>\nHas high potential for search\n	traffic.\n	</li><li>\nIs high quality and unique.\n</li></ul>\n\n\n\n<p>If you rely on ranking by your target\nsearch queries (and on attracting organic traffic), you still need to\npromote your content.</p>\n\n\n\n<p>More visitors = more backlinks.</p>\n\n\n\n<p>More backlinks = higher positions.</p>\n\n\n\n<p>Higher positions = more free organic\ntraffic.</p>\n\n\n\n<p>Ways to promote your articles:</p>\n\n\n\n<ul><li>\nadding to Reddit and other\n	relevant communities\n	</li><li>\nemail newsletters\n	</li><li>\nposting on all social networks\n	</li><li>\nasking to repost articles of\n	experts who are mentioned in the article\n</li></ul>\n\n\n\n<p>For example, you can get a good surge\nin traffic when you send new published articles to your email\nsubscribers. But this traffic is not reproduced – it is a one-time\nthing. That’s why the main goal is to always be high on Google\nsearch results in order to get passive search traffic to your\narticle. Therefore, do not stop promoting your article just because\nyou have no items left in the content promotion checklist. \n</p>\n\n\n\n<p>You can use these scalable strategies\nto promote your articles and get backlinks:</p>\n\n\n\n<ul><li>\noutreach\n	</li><li>\npaid advertising (ads on\n	Facebook and other places)\n</li></ul>\n\n\n\n<p>When you have great content, you\ndon’t even need to promote it much. It is distributed by itself.\nAnd remember that the more visitors there are, the more traffic you\nwill have. And then a chain reaction will take place: more backlinks,\nhigher positions, and an increase in organic traffic. This will not\nhappen if your content is mediocre – in this case, no advertising\ncampaign will help.</p>\n<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/how-to-increase-your-blog-traffic-the-easy-way/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://oceanwp.org/blog/how-to-increase-your-blog-traffic-the-easy-way/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:61:\"\n		\n		\n				\n				\n		\n				\n\n		\n				\n								\n							\n		\n							\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:89:\"Some WordPress Tips and Methods that will help to Improve and Escalate your Site Rankings\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:115:\"https://oceanwp.org/blog/some-wordpress-tips-and-methods-that-will-help-to-improve-and-escalate-your-site-rankings/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:123:\"https://oceanwp.org/blog/some-wordpress-tips-and-methods-that-will-help-to-improve-and-escalate-your-site-rankings/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 29 Jun 2019 20:03:06 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Introducing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://oceanwp.org/?p=495987\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1443:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/some-wordpress-tips-and-methods-that-will-help-to-improve-and-escalate-your-site-rankings/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/WordPress-Tips-and-Methods-to-SEO-1.png\" width=\"1200\" height=\"600\" title=\"Some WordPress Tips and Methods that will help to Improve and Escalate your Site Rankings\" alt=\"Some WordPress Tips and Methods that will help to Improve and Escalate your Site Rankings\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">Do you own and run a WordPress website? Are you diligent to look at your website soaring high in the web search results? If you do so, we have here some very special and quickly applicable tips and techniques to rocket boost your website rankings. WordPress and Search Engine Optimization! Whether you have WordPress quite [&#8230;]<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/some-wordpress-tips-and-methods-that-will-help-to-improve-and-escalate-your-site-rankings/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sourodip Biswas\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7909:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/some-wordpress-tips-and-methods-that-will-help-to-improve-and-escalate-your-site-rankings/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/WordPress-Tips-and-Methods-to-SEO-1.png\" width=\"1200\" height=\"600\" title=\"Some WordPress Tips and Methods that will help to Improve and Escalate your Site Rankings\" alt=\"Some WordPress Tips and Methods that will help to Improve and Escalate your Site Rankings\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">\n<p>Do you own and run a WordPress website? Are you diligent to look at your website soaring high in the web search results?<br></p>\n\n\n\n<p>If you do so, we have here some very special and quickly applicable tips and techniques to rocket boost your website rankings.</p>\n\n\n\n<p><strong>WordPress and Search Engine Optimization!</strong></p>\n\n\n\n<p>Whether you have WordPress quite close to your heart or you are starting to get through its beauty, it is definite that WordPress, along with content is great for SEO.<br></p>\n\n\n\n<p>We all who deal in websites and digital marketing gigs should know that the Tech Behemoth Google releases an update in every short while which includes the recent one –<a href=\"https://searchengineland.com/google-begins-rolling-out-june-2019-core-update-317741\"> June 2019 Core Algorithm Update</a>.<br></p>\n\n\n\n<p>This update has been rolled out in the beginning weeks and has started impacting many websites’ rankings.<br></p>\n\n\n\n<p>Moreover, when Google refreshes and releases new updates on its algorithms, it is least we can do to “fix” our rankings but to improve our content and website.<br></p>\n\n\n\n<p>Thus, here we come up with the top three important and helpful tips about WordPress SEO to help you keep soaring high in the skies of the search results.<br></p>\n\n\n\n<p><strong>Tip #1. Understand the bond of content and keywords</strong><br></p>\n\n\n\n<p>Well, to get higher ranking on the search engines, you throng up your content with keywords as many as you can find.<br></p>\n\n\n\n<p>Google caught you here and now it no more ranks the websites with a bulky content that is overwhelmed with all sorts of keywords.<br></p>\n\n\n\n<p>However, keywords are still not bygone from the algorithm leaving you a chance to improve and understand how to bond content and the keywords in a compelling way.<br></p>\n\n\n\n<p>Google helps you to get onto this game with one of its tools – Google Adwords Keyword Planner which helps you to find the famous keywords in the respective topic and alternates that to mix up nicely in your content copy.<br></p>\n\n\n\n<p>Compel your content with the utmost quality, not just for the sake of getting a higher rank but add up value to your content.<br></p>\n\n\n\n<p>The content seekers on the web are looking for value addition to their knowledge, so the more value you add, the more traffic you attract on the web.<br></p>\n\n\n\n<p>Content is the King of SEO marketing. Every King has a unique quality through which they thrive. Instill people with an inimitable value from your website and let them bring more happy customers.</p>\n\n\n\n<p><strong>Tip #2. Make complete use of the toolkit that WordPress offers</strong><br></p>\n\n\n\n<p>WordPress has remained and become more famous for the themes and plugins it offers to its users.</p>\n\n\n\n<p>Every theme and plugin is the next step to taking your website to become Google’s favorite one to rank high.</p>\n\n\n\n<p><strong>Plugins</strong><br></p>\n\n\n\n<p>There are several plugins in WordPress that are highly friendly to Search Engines. These in-built SEO plugins can help you rocket fly on Google.<br></p>\n\n\n\n<p>Plugins such as Yoast SEO, Google XML Sitemaps, Google Analytics, W3 Total Cache and many others guide you powerful SEO tactics and help you analyze the progress of your website rankings.<br></p>\n\n\n\n<p>WordPress has an All in one SEO pack for the plugins to be used to your website for better and better results.<br></p>\n\n\n\n<p>Plugins here, allow you to optimize your website with the help of the features such as –</p>\n\n\n\n<p>&#8211; XML Sitemap</p>\n\n\n\n<p>&#8211; Google Analytics support</p>\n\n\n\n<p>&#8211; Auto-generation of Meta-tags</p>\n\n\n\n<p>&#8211; Optimization of the titles</p>\n\n\n\n<p>&#8211; Avoid clichéd content</p>\n\n\n\n<p><strong>Themes</strong><br></p>\n\n\n\n<p>A theme is called an SEO friendly theme when it offers neat and valid HTML structure as it not only boosts the design of your website in terms of quality but optimization as well.<br></p>\n\n\n\n<p>If the theme offers you the feature of canonical URL meta tag, go for that one as it possesses the qualities to store your domain name of the home page and the URL of the post.<br></p>\n\n\n\n<p>There are themes in WordPress toolkit that support you with social media sharing for higher traffic having integration of Open Graph meta tag.</p>\n\n\n\n<p><strong>Tip #3. Make your site small-screen (Mobile) friendly and optimize its load speed</strong><br></p>\n\n\n\n<p>We all know now, with the increased use of mobile phones, the websites designed as responsive to different screens are highly preferred by the search engines to rank.<br></p>\n\n\n\n<p>We can see Google has already introduced “mobile-friendly” labels in the search results which means that users get to know if the website that they visit is mobile friendly or not and they can decide on visiting next time.<br></p>\n\n\n\n<p>This also means that a website non-responsive to different screens can get the last of the rankings in the search results that will take your business nowhere.<br></p>\n\n\n\n<p>Moreover, if your website takes minutes to load, you are again lagging behind on the SEO.<br></p>\n\n\n\n<p>Google optimizes the websites with the highest load speed on the top of the rankings which means you need to add enthralling graphics on your website, however, they should load faster than a blink of an eye.<br></p>\n\n\n\n<p>Thus, keep it on the top of your parameters while designing to make your website highly responsive be it any platform and it should have a load time which is in microseconds if possible.</p>\n\n\n\n<p><strong>All that matters in the end is…</strong><br></p>\n\n\n\n<p>… you need to have an attractive website that acts as a complete sales powerhouse for your business.</p>\n\n\n\n<p>All of us need to stay on our toes looking forward to the updates from Google and search engines which help us stay ahead in the game of SEO.<br></p>\n\n\n\n<p>In this ever-evolving world of technology where the search engines come up with new algorithms every day, we need to walk in line adapting to new techniques to stay ahead in the game.<br></p>\n\n\n\n<p>No Guru or specialist has yet been able to find any permanent fix for the SEO. They do have tips as per the updates and that is the only solution as you need to move forward with the changes and introduce something refreshing every time.<br></p>\n\n\n\n<p>WordPress is known for its flexibility and reliability; thus, you must use it to its fullest and keep refreshing your WordPress SEO strategy according to the updates and any changes happening in your industry.<br></p>\n\n\n\n<p>In a nutshell, this internet is an ocean of information, you need to choose to provide the divers with pearls or stones.<br></p>\n\n\n\n<p>Thus, create and curate compelling content on your website and promote it with full horsepower.</p>\n<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/some-wordpress-tips-and-methods-that-will-help-to-improve-and-escalate-your-site-rankings/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:120:\"https://oceanwp.org/blog/some-wordpress-tips-and-methods-that-will-help-to-improve-and-escalate-your-site-rankings/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:73:\"\n		\n		\n				\n				\n		\n				\n		\n		\n		\n		\n\n		\n				\n								\n							\n		\n							\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"Simple Steps to Create a Blog that Generates Permanent Organic Traffic\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:96:\"https://oceanwp.org/blog/simple-steps-to-create-a-blog-that-generates-permanent-organic-traffic/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:104:\"https://oceanwp.org/blog/simple-steps-to-create-a-blog-that-generates-permanent-organic-traffic/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 23 Jun 2019 02:13:18 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:11:\"Introducing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Tutorial\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:4:\"blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"blogging\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:15:\"organic traffic\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://oceanwp.org/?p=487980\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1339:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/simple-steps-to-create-a-blog-that-generates-permanent-organic-traffic/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/shutterstock_247195609.jpg\" width=\"1200\" height=\"600\" title=\"Simple Steps to Create a Blog that Generates Permanent Organic Traffic\" alt=\"Simple Steps to Create a Blog that Generates Permanent Organic Traffic\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">Organic or paid? That’s the question. The difference between these two has sparked a serious debate that has been going on for almost a decade. On the one hand, blog owners want to generate genuine interest in their posts. But on the other hand, many of them also want to monetize their content, which can [&#8230;]<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/simple-steps-to-create-a-blog-that-generates-permanent-organic-traffic/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Ryan Pell\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12298:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/simple-steps-to-create-a-blog-that-generates-permanent-organic-traffic/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/shutterstock_247195609.jpg\" width=\"1200\" height=\"600\" title=\"Simple Steps to Create a Blog that Generates Permanent Organic Traffic\" alt=\"Simple Steps to Create a Blog that Generates Permanent Organic Traffic\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">\n<p>Organic\nor paid?</p>\n\n\n\n<p>That’s\nthe question. </p>\n\n\n\n<p>The\ndifference between these two has sparked a serious debate that has been going\non for almost a decade. On the one hand, blog owners want to generate genuine\ninterest in their posts. But on the other hand, many of them also want to\nmonetize their content, which can be done quicker by means of generating paid\ntraffic. </p>\n\n\n\n<p>So\nfar, organic traffic dominates in this debate for one simple reason: it is a\nmore sustainable approach. </p>\n\n\n\n<p>Here’s\nthe deal. </p>\n\n\n\n<p>Investing\nin paid traffic is good for your blog if you want immediate attention of the\npublic. You’ll get quick results, as your blog will be advertised across many\nauthoritative platforms. For instance, if you invest in Google Ads, your blog\nwill appear on Google or YouTube. </p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/1.jpg\" alt=\"\" class=\"wp-image-487985\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/1.jpg 759w, //oceanwp.org/wp-content/uploads/2019/06/1-300x142.jpg 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" /></figure>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/2-1024x440.jpg\" alt=\"\" class=\"wp-image-487986\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/2-1024x440.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/06/2-300x129.jpg 300w, //oceanwp.org/wp-content/uploads/2019/06/2-768x330.jpg 768w, //oceanwp.org/wp-content/uploads/2019/06/2.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>However,\nthis fun party cannot go on for a long time. Once you stop investing in paid\ntraffic, you’ll lose all momentum. You can benefit from paid traffic right away\nbut the results are long-lasting. </p>\n\n\n\n<p>If\nyou’re a blog owner and you don’t sell anything, investing in paid traffic is\nnot the strategy you’re looking for. Instead, you might be more interested in\nbuilding up your reputation with delivering high-quality content, which is what\norganic traffic is focused on. And, it’s free!</p>\n\n\n\n<p>Marketers\nfrom both B2B and B2C companies largely prefer investing in organic traffic.\nHere’s what the statistics tell us:</p>\n\n\n\n<ul><li><a href=\"https://www.impactbnd.com/blog/seo-statistics\">61% of marketers</a> claim that growing their organic\npresence is their top priority for inbound marketing</li><li>Last\nyear, over <a href=\"https://seotribunal.com/blog/stats-to-understand-seo/\">51% of consumed content</a> was driven by organic search\nresults</li><li><a href=\"https://junto.digital/blog/seo-stats/\">Around\n80% of users</a>\nignore paid search results, choosing organic results instead (one more point to\nsupport organic traffic)</li></ul>\n\n\n\n<p>Although\norganic traffic has a set of convincing benefits, there’s still one major\ndrawback – time. You may invest a lot of your time in producing content that\ndrives organic results, but a lot of time will pass before you start seeing any\nconvincing results. </p>\n\n\n\n<p>That\nis why you should incorporate the strategy that will focus on driving organic\ntraffic early on, preferably on the stage of developing content before you\nactually launch your blog. This means that you’ll have to optimize your content\nto make it drive organic traffic.</p>\n\n\n\n<p>Too\noverwhelming?</p>\n\n\n\n<p>Let’s\ntake it step-by-step. </p>\n\n\n\n<p><strong>Step #1 Leveraging SEO</strong></p>\n\n\n\n<p>In\nterms of driving organic traffic to a blog, the primary concern is helping your\nposts appear in Google search results. This means that before creating content,\nyou’ll have to take a look at it from the reader’s perspective.</p>\n\n\n\n<p>What\nexactly are they looking for when they come across your article?</p>\n\n\n\n<p>What\nkeywords do they type in, when they are looking for the topic related to your\ncontent?</p>\n\n\n\n<p>Based\non your answers, you’ll be able to come up with different keywords that will\ninfluence the search engine ranking.</p>\n\n\n\n<p>Generally\nspeaking, when users are looking for information online, they type in one of\nthe four kinds of keywords:</p>\n\n\n\n<p><strong>1. Navigational keywords</strong> – when they are looking for\na particular website. Thus, they often include a brand name and a topic\nconnected to it. For instance, if you type in Ocean WP and organic traffic,\nyou’ll get the results, related to the topic and the website:</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/3.jpg\" alt=\"\" class=\"wp-image-487988\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/3.jpg 752w, //oceanwp.org/wp-content/uploads/2019/06/3-300x140.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" /></figure>\n\n\n\n<p><strong>2. Informational keywords</strong> – when certain information\nis searched for. They often include words ‘who’, ‘what’, ‘boost’, ‘increase’,\netc. &nbsp;Let’s say, you’re looking for a\nsolution to a certain problem, like how to reuse plastic bottles for home\ndesign:</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/3.png\" alt=\"\" class=\"wp-image-487989\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/3.png 658w, //oceanwp.org/wp-content/uploads/2019/06/3-300x210.png 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" /></figure>\n\n\n\n<p><strong>3. Transactional keywords</strong> – when a user is ready to buy\na certain product or receive a certain service. For instance, a person is\nlooking for a newsletter to sign up for. The words they type in are transactional\nkeywords that help Google find relevant websites:</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/5.png\" alt=\"\" class=\"wp-image-487990\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/5.png 690w, //oceanwp.org/wp-content/uploads/2019/06/5-300x189.png 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" /></figure>\n\n\n\n<p><strong>4. Commercial keywords</strong> – when there’s clear\npurchase intent. They include words like ‘buy’, ‘purchase’, ‘price’ or ‘sale:</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/6.png\" alt=\"\" class=\"wp-image-487991\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/6.png 713w, //oceanwp.org/wp-content/uploads/2019/06/6-300x217.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" /></figure>\n\n\n\n<p>Although\nall these keywords work equally well for driving organic traffic to a blog\narticle, not all of them can be applied to every blog post. This is what some\nmarketers call targeted keyword strategy. </p>\n\n\n\n<p>Here’s\nan example. International real estate company <a href=\"https://hu.flatfy.com/\">Flatfy</a> went from a startup to a\nfull-grown commercial success by investing in their blog. They created a\nstrategy, according to which they had to stick to industry-specific\ninformational, navigational and transactional keywords. It took them a year to\nbuild up organic traffic that brought them to the top of Google Search ranking:</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/7.png\" alt=\"\" class=\"wp-image-487992\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/7.png 680w, //oceanwp.org/wp-content/uploads/2019/06/7-300x172.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" /></figure>\n\n\n\n<p>Keyword\noptimization is a time-consuming process, and you’ll have to do it for every\nblog post. However, if you use WordPress, there’s a number of <a href=\"https://oceanwp.org/blog/7-best-wordpress-plugins-for-blog-business-sites-in-2019/\">WordPress SEO plugins</a> like Yoast SEO that help you\nuse keywords suitably in the content you’re writing. These plugins also\noptimize Meta title and Meta description for even better SEO results. </p>\n\n\n\n<p><strong>Step #2 Link-Building </strong></p>\n\n\n\n<p>When\nwriting content for your blog, you’ll naturally reference other sources that\nyou’ve used for your post. But what about links to your own content?</p>\n\n\n\n<p>This\nstrategy is called internal link building. <a href=\"https://ninjaoutreach.com/internal-linking-case-study/\">According to NinjaOutreach</a>, including internal links\nhelps boost organic traffic by 40%. Here’s an example of how it looks like in\nan article:</p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/8.png\" alt=\"\" class=\"wp-image-487993\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/8.png 981w, //oceanwp.org/wp-content/uploads/2019/06/8-300x209.png 300w, //oceanwp.org/wp-content/uploads/2019/06/8-768x536.png 768w\" sizes=\"(max-width: 981px) 100vw, 981px\" /></figure>\n\n\n\n<p>When\noptimizing your blog’s SEO to drive organic traffic, this strategy can help you\nsecure a position on the first page of search results. Here’s how else you can\nbenefit from it:</p>\n\n\n\n<ul><li>it\nboosts the number of visitors to your blog</li><li>it\nshows your blog’s high activity</li><li>it\nan effective way to convert occasional visitors into followers</li></ul>\n\n\n\n<p>There\nare a couple of things you should be aware of when working with internal links:</p>\n\n\n\n<p><strong>1. Including low-quality or irrelevant\nlinks. </strong>Google\nis all about value. No one exactly knows how they analyze inbound or outbound\nlinks, but if the link you include has nothing to do with the topic of your\npost, you’ll probably get pushed to the oblivion of the second page of search\nresults. </p>\n\n\n\n<p><strong>2.</strong> <strong>Keeping\nlinks to pages that don’t work. </strong>As a blog owner, you’ll occasionally have\nto face some technical problems, and, as a result, some of your pages might not\nwork. WordPress has plugins like <a href=\"https://wordpress.org/plugins/broken-link-checker/\">Broken Link Checker</a> that regularly updates you\non the status of your internal as well as external links to keep your SEO\nresults high. </p>\n\n\n\n<p><strong>Step #3 Try Guest Blogging </strong></p>\n\n\n\n<p>Sharing\nguest posts is considered to be one of the most effective strategies to drive\norganic traffic. You can either invite other bloggers to contribute to your\nwebsite and share the link to their blog or do the same for them and include\nthe link to your blog in your guest post. </p>\n\n\n\n<p>Guest\nblogging is considered one of the most credible inbound strategies that drive\ntons of organic traffic. Neil Patel in his article about guest posts mentions\nthat almost <a href=\"https://neilpatel.com/blog/why-guest-blogging-is-the-best-inbound-marketing-strategy-a-data-driven-answer/\">63% of readers</a> perceive blogs with multiple\nauthors to be more trustworthy. </p>\n\n\n\n<p>Guest\nblogging is how Buffer managed to increase their visibility <a href=\"https://blog.thesocialms.com/5-guest-blogging-examples-case-studies/\">from 2.5K to almost 8K</a> in less than a year. Thus,\ndoing guest posting both for your blog and for other resources is a great way\nto boost visibility and drive organic traffic. </p>\n\n\n\n<p><strong>Final Thoughts</strong></p>\n\n\n\n<p>Even\nthough it takes some type to pay off, investing in organic traffic is brings\nmore rewarding results that will last longer. Hopefully, this simple, basic\nguide will help you understand better, which steps to follow when creating a\nblog that generates permanent organic traffic. </p>\n<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/simple-steps-to-create-a-blog-that-generates-permanent-organic-traffic/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:101:\"https://oceanwp.org/blog/simple-steps-to-create-a-blog-that-generates-permanent-organic-traffic/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:61:\"\n		\n		\n				\n				\n		\n				\n\n		\n				\n								\n							\n		\n							\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"Increase your rates in one day with Toolset’s custom types training course\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:99:\"https://oceanwp.org/blog/increase-your-rates-in-one-day-with-toolsets-custom-types-training-course/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:107:\"https://oceanwp.org/blog/increase-your-rates-in-one-day-with-toolsets-custom-types-training-course/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 23 Jun 2019 01:18:50 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Introducing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://oceanwp.org/?p=486917\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1345:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/increase-your-rates-in-one-day-with-toolsets-custom-types-training-course/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/toolset-featured-imge.jpg\" width=\"1200\" height=\"600\" title=\"Increase your rates in one day with Toolset’s custom types training course\" alt=\"Increase your rates in one day with Toolset’s custom types training course\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">Are you looking for an easy way to increase your freelance rates as quickly as possible? Yes, a solution does exist! If you are a WordPress web designer one of the easiest ways to start earning more is by building more complex websites. Think about it. As with anything in life you are willing to [&#8230;]<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/increase-your-rates-in-one-day-with-toolsets-custom-types-training-course/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Joe Lobo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10771:\"<p style=\"display: block; padding: 0 0 24px; margin: 0 !important;\"><a href=\"https://oceanwp.org/blog/increase-your-rates-in-one-day-with-toolsets-custom-types-training-course/\" target=\"_blank\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/toolset-featured-imge.jpg\" width=\"1200\" height=\"600\" title=\"Increase your rates in one day with Toolset’s custom types training course\" alt=\"Increase your rates in one day with Toolset’s custom types training course\" style=\"width: 100%!important;\"></a></p><p style=\"padding: 0 26px !important; margin: 0 !important;\">\n<p>Are you looking for an easy way to increase your freelance rates as quickly as possible?<br></p>\n\n\n\n<p>Yes, a solution does exist!<br></p>\n\n\n\n<p>If you are a WordPress web designer one of the easiest ways to start earning more is by building more complex websites.<br></p>\n\n\n\n<p>Think about it. As with anything in life you are willing to pay more for higher quality products. If you can only build static websites you can only charge so much. But if you can promise clients advanced websites with multiple custom post types, post relationships and a custom search then your rates will go through the roof.</p>\n\n\n\n<p>The quickest way to learn to do this is by taking the <a href=\"https://toolset.com/training-course/custom-types-from-novice-to-expert/\">Custom Types Training Course</a>. </p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/custom-types-training-course-1024x579.jpg\" alt=\"\" class=\"wp-image-486939\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/custom-types-training-course-1024x579.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/06/custom-types-training-course-300x170.jpg 300w, //oceanwp.org/wp-content/uploads/2019/06/custom-types-training-course-768x434.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>The Custom Types Training Course will teach you how to build important features in 16 short videos.</figcaption></figure>\n\n\n\n<h2>\n\nThe Custom Types Training Course will help you build better websites in a day\n\n</h2>\n\n\n\n<p>With less than one hour’s worth of videos, you can use the Custom Types Training Course to build advanced websites within a day.<br></p>\n\n\n\n<p>You could, of course, teach yourself to build the complex features that most websites need. The problem is that you would have to learn to use PHP. This could take months of late-night learning after a hard day’s work. Unfortunately, many of us just don’t have the time for that.<br></p>\n\n\n\n<p>That’s why you need this Custom Types Course. Instead of complex coding, you can instead use the <a href=\"https://toolset.com/\">Toolset</a> plugin to learn how to build everything. And you will soon be building directory, real estate, e-commerce and many other types of websites just like a professional developer. <br></p>\n\n\n\n<h2> What you will learn in the Custom Types Training Course </h2>\n\n\n\n<p>The course is split into 16 bite-size videos which take you from the basics of Toolset through to all of the features you would need to create a website that displays soup recipes.<br></p>\n\n\n\n<p>Each video also contains a small introduction, a glossary and a summary of what you have just learned. <br></p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/example-of-a-course.jpg\" alt=\"\" class=\"wp-image-486940\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/example-of-a-course.jpg 850w, //oceanwp.org/wp-content/uploads/2019/06/example-of-a-course-286x300.jpg 286w, //oceanwp.org/wp-content/uploads/2019/06/example-of-a-course-768x805.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" /><figcaption>An example of a chapter of the Custom Types Training Course.</figcaption></figure>\n\n\n\n<p>Here are the features you will learn to create:<br></p>\n\n\n\n<ul><li></li></ul>\n\n\n\n<ul><li><a href=\"https://docs.oceanwp.org/article/477-how-to-build-advanced-websites-based-on-custom-post-types-with-toolset-and-oceanwp\"><strong>Custom post types</strong></a><strong> &#8211; </strong>To create different sections for your website besides WordPress’ posts and pages. For example, if you need a “Recipes” section for a cooking website.</li><li><a href=\"https://toolset.com/documentation/user-guides/using-custom-fields/\"><strong>Custom fields</strong></a><strong> &#8211; </strong>To add extra information for each of your posts. For example, a recipe post will need a section for ingredients and instructions.</li><li><a href=\"https://toolset.com/documentation/user-guides/create-custom-taxonomies/\"><strong>Custom taxonomies</strong></a><strong> &#8211; </strong>Separate your posts based on their features. You might have soups which are suitable for vegetarians, for example.</li><li><a href=\"https://oceanwp.org/blog/toolsets-post-relationships-oceanwp-will-help-build-great-e-commerce-site/\"><strong>Post relationships</strong></a><strong> &#8211; </strong>Connect your different posts so it is easier to manage your website.</li><li> <a href=\"https://toolset.com/documentation/user-guides/front-page-filters/\"><strong>Custom search</strong></a><strong> &#8211; </strong>Create a search with multiple filters so users can easily find the content they want.  </li></ul>\n\n\n\n<p>Not only will you learn about creating these features but you can practice as you watch. All you need to do is download your own <a href=\"https://toolset.com/reference-site/\">free test site</a> where you can play around with the features.<br></p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/reference-site-1024x802.jpg\" alt=\"\" class=\"wp-image-486941\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/reference-site-1024x802.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/06/reference-site-300x235.jpg 300w, //oceanwp.org/wp-content/uploads/2019/06/reference-site-768x602.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>You can download your free WordPress test site to try out what you&#8217;ve learned.</figcaption></figure>\n\n\n\n<h2>What you can achieve once you have completed the course</h2>\n\n\n\n<p>You might be wondering, “Yes it would be great to learn how to create these features but what can I do with them?”<br></p>\n\n\n\n<p>Well, the answer is you can build almost any type of advanced website you like!</p>\n\n\n\n<p>One look at <a href=\"https://toolset.com/showcase/\">Toolset’s Showcase</a> website will tell you exactly what you can achieve. </p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/showcase-sites-1024x734.jpg\" alt=\"\" class=\"wp-image-486942\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/showcase-sites-1024x734.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/06/showcase-sites-300x215.jpg 300w, //oceanwp.org/wp-content/uploads/2019/06/showcase-sites-768x550.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p> By following the course and using Toolset you will be able to start building features for advanced websites such as: </p>\n\n\n\n<ul><li> Directory &#8211; Check out the custom fields used for this tourism directory website. </li></ul>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/tourism-directory-website-1024x396.jpg\" alt=\"\" class=\"wp-image-486950\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/tourism-directory-website-1024x396.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/06/tourism-directory-website-300x116.jpg 300w, //oceanwp.org/wp-content/uploads/2019/06/tourism-directory-website-768x297.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>Custom fields for a directory website.</figcaption></figure>\n\n\n\n<ul><li> Real estate &#8211; Below is an example of a custom search which a real estate website would need. </li></ul>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/real-estate-website-1024x990.jpg\" alt=\"\" class=\"wp-image-486970\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/real-estate-website-1024x990.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/06/real-estate-website-300x290.jpg 300w, //oceanwp.org/wp-content/uploads/2019/06/real-estate-website-768x742.jpg 768w, //oceanwp.org/wp-content/uploads/2019/06/real-estate-website.jpg 1555w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>A custom search for a real estate website.</figcaption></figure>\n\n\n\n<ul><li> E-commerce &#8211; For example, this custom post type for this e-commerce website’s “Shop.” </li></ul>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/shot-custom-post-type-1024x829.jpg\" alt=\"\" class=\"wp-image-486984\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/shot-custom-post-type-1024x829.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/06/shot-custom-post-type-300x243.jpg 300w, //oceanwp.org/wp-content/uploads/2019/06/shot-custom-post-type-768x622.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>This e-commerce website created a &#8220;Shop&#8221; custom post type for all of its items for sale.</figcaption></figure>\n\n\n\n<ul><li> Membership &#8211; You can create taxonomies to separate your information on a membership just like below.</li></ul>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https://oceanwp.org/wp-content/uploads/2019/06/taxonomies-membership-site-1024x576.jpg\" alt=\"\" class=\"wp-image-486985\" srcset=\"//oceanwp.org/wp-content/uploads/2019/06/taxonomies-membership-site-1024x576.jpg 1024w, //oceanwp.org/wp-content/uploads/2019/06/taxonomies-membership-site-300x169.jpg 300w, //oceanwp.org/wp-content/uploads/2019/06/taxonomies-membership-site-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>Taxonomies for a membership website.</figcaption></figure>\n\n\n\n<h2>Start building advanced websites and earning more today</h2>\n\n\n\n<p>So what are you waiting for? All you need to do to start creating more complex websites than you’ve ever before managed is set aside an afternoon and start the <a href=\"https://toolset.com/training-course/custom-types-from-novice-to-expert/\">Custom Types Training Course</a>.</p>\n\n\n\n<p><br>And, once you’ve finished with the course, you’ll be able to <a href=\"https://toolset.com/buy/\">buy Toolset</a> with a 20% discount. </p>\n<p style=\"margin: 0!important;padding: 26px 0 0!important;\"><a href=\"https://oceanwp.org/blog/increase-your-rates-in-one-day-with-toolsets-custom-types-training-course/\" target=\"_blank\" style=\"display: inline-block; padding: 10px 30px; color: #ffffff; background-color: #13aff0; border-radius: 30px; font-size: 13px; font-weight: bold; line-height: 1.4; text-transform: uppercase; text-align: center; text-decoration: none; letter-spacing: 1px;\">Read More</a></p></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:104:\"https://oceanwp.org/blog/increase-your-rates-in-one-day-with-toolsets-custom-types-training-course/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:64:\"\n		\n		\n				\n				\n		\n				\n		\n\n		\n				\n								\n							\n		\n							\";s:7:\"attrib